Dynamics of media presentation of one literary phenomenon
DOI:
https://doi.org/10.21638/11701/spbu09.2017.412Abstract
The article deals with literary criticism and art-PR treated as one of the key art-segments of the contemporary
Russian media space. The relevance of the article is determined by the fact that the past
studies of the Russian system of literary criticism as a key instrument for formation of the art discourse
in the public sphere were carried out at the beginning of the new century. In this paper, we study the
specifics of the dynamics of the communication space, which has been created by a heterogeneous
media as the contextual or background for the so-called village prose. The latter one is recognized by
literary historians as the most significant literary phenomenon of the second half of the last century.
The authors conclude that the obvious change of communicative conditions for the existence of the
village prose is connected not only with the changing situation in the media or changing the settings of
the readership, but also with the institutional characteristics of this literary phenomenon. The authors
have identified a specialized segment of the Russian media space preventing the domination of the
PR component, which, in its turn, is programmed by the market dominance, actualizing traditional
for the Russian literary criticism journalistic focus on ontological issues, ability to provoke awareness
of socially significant events and gestures, and formatting literary discourse of media space. On the
other hand, the formed discourse pragmatic aspirations of the modern professional literary criticism
and journalistic community provoke the improvement of the status of a reader’s statements about the
work of art. The main conclusion concerns the causes and driving forces of the evolution of the media
context of any cultural events. These reasons, from the point of view of the authors, are connected with
the remarkable characteristics of this phenomenon.
Keywords:
village prose, literary criticism, media discourse, the art of PR, readers’ statements, the communicative context
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Литература
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